Responsive web design
Created while working as a designer at Squad
Rheged Centre is a visitor attraction in the Lake District, and part of The Westmorland Family.
It has a hugely diverse offering: cafés, restaurants, gallery spaces, exhibition halls, a 3D cinema, live streaming, corporate meeting facilities, children’s indoor/outdoor play areas, a spa, and toy, clothing and beauty shops.
The client’s challenge was to answer the question “What is Rheged?”, providing clarity to both on- and off-line visitors. I was lead designer on the re-design of their website—the chosen vehicle to educate people on Rheged’s offer.
The goal for the website was to create a UX that both celebrated the huge variety on offer at Rheged, whilst appealing to individual users and their specific wants and needs.
I helped determined that the key landing page of the previous site was “What’s On?”, and so the solution had to take this fact on board also.
Homepage as box office
The end result is a homepage that can be customised to the needs of each user. A shorthand was created: ARTS / FOOD / PLAY / SHOPS. This also helped establish the information architecture, UI and ultimately, UX for the site.
When first landing on the homepage, all types of events and services are displayed as tiles underneath the question “What’s on at Rheged Today?”. Both the event (”What’s on”) and date elements of the question can be customised via drop-down menus, in order to ask a more specific question eg. “Family Films at Rheged This Half Term” or “Exhibitions at Rheged This Month”.
Once the question is edited, the tiles on the homepage re-flow to display relevant content. Thanks to a new bespoke booking engine, users could then click/tap to book tickets, all without leaving the homepage.
The re-design revolutionised the UX for existing and future Rheged visitors, and also helped shape the direction of the centre both on- and off-line.
I was directly involved in the research and planning of this project, as well as each design stage, all the way through to testing and delivery.