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Great Northern Contemporary Craft Fair 
Campaign identity / Exhibition graphics

Created while working as a designer at Squad 

GNCCF is one of the leading events for contemporary craft in the UK.

For many, the word ‘craft’ evokes visions of twee, handmade trinkets. The client wanted to promote future events with a campaign identity that challenged this misconception.

Taking the positioning of “Craft says something”, I helped create a range of collateral that brought this positioning to life. Inverted commas frame bold and beautiful craft pieces, shot by the super-talented Kevin Summers.

I worked on a range of collateral for this campaign, ranging from outdoor media, to environmental graphics, press advertising and exhibition signage and materials,


© 2020. Mr Matt Davis  •  Made in Leeds, UK